Innovating the Protocol Profession
Originally published in the May 2025 Issue of Protocol Monthly Magazine
Innovating the Protocol Profession: Building a Future-Ready, Culturally Competent Workforce
There are many ways to innovate within the field of protocol. We use new technologies to streamline processes for event invitations or managing attendees. We consider the environmental impact of purchases and shipping when selecting gifts for special engagements. We leverage AI to assist in preparing briefings or conducting background research for visits. All of these innovations are essential for continuing to fulfill the traditional responsibilities of a protocol professional while also adapting to the changing needs of the modern world.
Yet, as we embrace these advancements, we must also focus on developing and cultivating the protocol profession for the future—ensuring that the next generation of professionals is equipped with the knowledge, skills, and support they need to continue the work we’ve done while pushing the field forward in new and exciting ways.
The Evolution of Protocol Leadership
Over the years, I’ve had the privilege of working in the protocol field and serving in a leadership capacity. One of the areas I believe is most critical for continued evolution is how we view who “does” protocol. Historically, the protocol profession has been closely tied to government, royal, and military institutions. However, it’s clear that protocol is now present in nearly every industry. As protocol leaders, we have an obligation not just to educate our peers within the protocol community but also to teach other leaders—across industries—why they need protocol professionals in key roles.
When things go wrong in high-stakes environments, it’s often the absence of someone trained in protocol that leads to public mistakes or misunderstandings. These errors could easily be avoided with expertise in protocol—whether it's in handling a diplomatic visit or ensuring that a high-profile event goes smoothly. The bottom line is that protocol matters, and we must advocate for its importance across all sectors.
Protocol as a Universal Skill
Our world is more interconnected than ever. We work with individuals from diverse cultures daily, and this global exchange is inevitable in almost every profession. Protocol knowledge—especially cultural competence—is crucial in ensuring smooth interactions across borders. Employing a protocol professional with expertise in cultural standards not only prevents costly errors but also positions your business to thrive in a diverse, global marketplace.
Training staff in the basics of protocol demonstrates that you value their contributions and respect their role in the organization’s success. Whether your company is international or local, there’s no downside to investing in a protocol professional to ensure your team is prepared for any situation.
Shifting the Mindset: Protocol Isn't Just a Title
As protocol leaders, it’s our responsibility to help others recognize that they are often already performing protocol tasks, even if they don’t hold the title of “protocol officer” or “protocol specialist.” Many organizations don’t use formal protocol titles, yet professionals in roles like events director, VIP manager, corporate relationship manager, and even executive administrator regularly navigate the complexities of rank, relationships, and high-stakes decision-making—core tenets of protocol work.
These professionals may not see themselves as protocol experts, but they are. Acknowledging and empowering them as part of the broader protocol community is vital for fostering a culture of respect and competence within organizations.
The Hidden Role of Protocol Officers
For many protocol officers, our role has long been in the background—often described as “the wallpaper” of an event or organization. We take pride in our ability to go unnoticed, and candidly, this is when protocol is at its best: when it operates seamlessly, without drawing attention to itself. However, this very invisibility poses a challenge for our profession. When protocol is working flawlessly, it’s easy to overlook the professionals behind the scenes. Unfortunately, this also means that future generations, who might be interested in pursuing a career in protocol, may not even realize that such a profession exists. We are so skilled at being invisible that the next generation of talent may not see us, and thus, may not aspire to join our field. This is a gap that we, as protocol leaders, must address if we want to ensure the continued growth and sustainability of the profession.
Protocol Skills: Transferable and Timeless
One of the best-kept secrets of the protocol profession is that the skills and knowledge gained in this field are highly transferable. Protocol training isn’t just for military officers or government specialists. The tools you develop—such as understanding seating arrangements, managing diplomatic relations, or ensuring the right order for a program or ceremony—can be applied to any job or career path.
Imagine a contract negotiation where protocol knowledge guides how the room is arranged or circumstances in which a new supervisor is briefed on an international visitor’s cultural nuances. These seemingly small details can make a significant impact on the success of a business deal or the effectiveness of a leadership transition. Protocol skills are more than just ceremonial—they are foundational to building successful, smooth, and respectful relationships in all types of organizations.
Looking Ahead: Nurturing the Future of Protocol
The future of the protocol profession depends on how well we nurture it today. In alignment with this mission, Protocol & Diplomacy International - Protocol Officers Association (PDI-POA) has set strategic goals to foster future growth within the protocol industry. PDI-POA is focusing on developing programming and membership that supports all career stages, from those exploring the field to mid-career professionals considering job transitions, to seasoned experts who are ready to mentor the next generation. This inclusive approach ensures that no matter where someone is in their career, they have the resources and community to grow, contribute, and sustain the profession over time. Global Center for Protocol Development (GCPD) has taken important steps to create innovative educational programs that prepare both new protocol professionals and future leaders. The goal is not only to ensure protocol professionals are ready to take on their roles but also to cultivate the next generation of leaders who will shape the profession for decades to come.
Many students today are unaware that protocol can be a viable and rewarding career path. To sustain the profession, we must find new and innovative ways to engage young professionals, highlight the opportunities offered through protocol certification programs like GCPD’s Certified Protocol Professional (CPPTM) and Certified Protocol Leader (CPLTM), and promote professional organizations such as PDI-POA. By doing so, we can ensure that protocol continues to play a vital role in all sectors, preparing the next generation to navigate our increasingly interconnected world with professionalism and cultural sensitivity.